April is drawing to a close and many wonderful holidays are already behind. We hope our past April holiday calendar has helped you prepare your store for the celebration and delight your customers. Now the month of May awaits us, and it carries no less interesting holidays and events that can be used for advertising purposes and which are perfect for thematic promotions.
Let’s take a look at what May holidays your Magento shop should be prepared for.
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Mother’s Day
When: May 9th
What it’s all about: On this day, it is customary to congratulate the most important women in life – our mothers.
Mother’s Day is comparable in importance to International Women’s Day, and at the same time, this day is a real boom in e-commerce. All sons and daughters are trying to choose and buy the perfect gift for their dear mothers, and your Magento store can help them with the choice.
For good preparation for the holiday, it is worth starting an advertising campaign a week or two before Mother’s Day. During it, you can post thematic posts on social networks with tips on the best gifts. In addition, on the pages of the Magento store, you can place unique temporary offers with themed discount gifts.
On Mother’s Day itself, you can offer free fast delivery and post stories of employees and their gifts to mothers on the brand’s social media to bring the brand closer to the audience.
Europe Day
When: May 9th
What it’s all about: This day celebrates peace and unity in Europe through political debates and events aimed at raising awareness of the role and history of the European Union.
This day commemorates the Declaration of Robert Schumann of May 9, 1950, which proposed the unification of the coal and steel industries in France and West Germany. This eventually led to the creation of the first European Community.
On this day, you can write a congratulatory post on social media for your European audience. In addition, you can announce 24 hours of free delivery of orders to Europe. It will greatly delight the European segment of your customers.
Victoria Day
When: May 24th
What it’s all about: This day is a Canadian public holiday dedicated to the birthday of Queen Victoria.
In Canada, this day is usually celebrated in the fresh air, and fireworks shows are held in the cities of Canada in the evening. As an e-commerce business owner, you shouldn’t stay out of this celebration.
Congratulate all Canadian buyers with a heartfelt social media post. This will bring your brand closer to customers. Let them know that behind the logo, there are people who remember the important holidays of each segment of customers. In addition, you can run a discount campaign on various outdoor products and declare free shipping to Canada on that day.
National Wine Day
When: May 25th
What it’s all about: On this day, all lovers of this noble drink celebrate this holiday by pouring their favorite varieties of wine into a glass and enjoying their taste.
While this holiday may seem a little fun, it’s a great way to show your entrepreneurial savvy and delight your customers. There are wine lovers all over the world, and you can brighten up their celebration.
If your shop is kitchen-themed, you can offer a variety of themed aprons. Also you can declare a discount day for a variety of wine-related products. These can be sets of glasses, corkscrews, various decanters, wine boxes, and much more. Wine lovers will clearly not refuse such a generous promotion.
In addition, on social networks, you can make a thematic post with ten facts about wine or advertise promotional wine products.
Wrapping Up
And these were the most important holidays in May for which you can adjust your marketing campaign. However, the holidays do not end here, and we will prepare another list, but this time for June. Stay sharp for our updates, and if you have Magento-related questions or want to bring to life your e-commerce project using Magento, contact us, and our representative will consult you on all your questions.
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