Montgomery is one of the most famous UK soft furnishing brands, owned by Curtain Concessions Ltd a subsidiary of Ena Shaw Ltd. They sell their exquisite fabrics through a network of retail concession stores and online. Montgomery as well as Ena Shaw have long heritages in the furnishing market. The joint history of both businesses creates a formidable force in the soft furnishings market covering trade, exports, contract and events.  



They faced the problem of providing a highly intuitive shopping experience that connects with their older demographic of consumers. Prior to Magento, Montgomery eCommerce system was built from the ground up on a proprietary platform by a a team that was no longer supporting it. The site lacked efficiency, looked and felt dated, and was truly keeping Montgomery back. They really needed an eCommerce solution for their online business.



  • Applying customized Magento theme
  • Simplifying checkout process
  • Providing custom product filtering
  • Integrating Mail Order Manager ERP


SaM Ecommerce made everything possible to upgrade this web site. Our team designed a highly unique Magento theme that embodies the motif of their brand. In order to provide the level of simplicity that Montgomery customers needed, we spent countless hours making improvements to Magento’s user interface. We highly customized the native Magento checkout to provide for more robust and fail-proof functionality. Making changes was very difficult, but we could achieve the necessary result. And now this online store is well-known in the United Kingdom, Germany, Australia and other countries.

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