The tendency for entrepreneurs to prepare their stores for only one holiday a year – Christmas – has long been a thing of the past. High competition and struggle for each customer encourage e-commerce stores to renew themselves for every significant holiday of the year.
A lot of holidays await us. To not get lost in all this diversity, we have prepared a small overview of the upcoming spring holidays. And a couple of tips on how to prepare your Magento store and make the most out of these celebrations. Without further ado, let’s get started.
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April Fool’s Day
When: April 1st
What it’s all about: The world-famous holiday April Fool’s Day, the day of jokes and pranks that makes everyone vigilant since you never know who will prank you the next moment.
If you thought that such an easy and funny holiday did not in any way apply to serious businesses, then you were very mistaken. In April 2016, clothing brand H&M teamed up with Mark Zuckerberg to create a unique clothing line consisting of seven gray T-shirts and one pair of standard jeans. It quickly became clear that it was a joke and quite original for an e-commerce store.
Use this day to demonstrate your brand’s sense of humor and show that real people are hiding under the brand who are always happy to have fun. This can be expressed in the form of a humorous post on social media, a video message, and so on. This will significantly increase customer loyalty and generate a little buzz around the brand.
Easter
When: From April 10th to April 12th
What it’s all about: Three important days for all Christian nations in which the resurrection of Jesus Christ is celebrated.
Even though such a holy holiday is considered by most to be far from commercial, this does not prevent you from delighting your customers with thematic promotions and events.
Remember when you were a kid looking for Easter bunny eggs in your backyard? Why not arrange something like this for your customers. Hide colorful eggs in the most secluded places of your e-commerce website and reward the most attentive who clicked on them with various discount promotional codes and sincere wishes.
Also, charity is an excellent step for your brand. You can team up with a non-profit organization and invite users to leave donations. In return, you can give them discount promotional codes for a good deed.
Do you want to help the hostesses in preparing the festive table? Create a brochure of the ten best Easter dishes and offer it for free download by subscribing to your newsletter.
National Sibling Day
When: April 10th
What it’s all about: World day when it is customary to congratulate your brothers and sisters with various gifts and by spending time together.
Many have brothers and sisters, be they, relatives or cousins. We all love them very much, and this day was created to remind them of this once again.
On this day, you can prepare thematic collections of goods, separately for brothers, individually for sisters. In this way, you will help with the choice of gifts and show you care for customers by offering interesting products at a holiday discount.
Besides, you can create a post on social networks to tell about the ten best gifts for this day. A great step is to ask your audience to talk about the gifts they gave their siblings. This interaction with the audience significantly increases the brand’s humanity, and you get one more step closer to your audience.
National Pet Day
When: April 11th
What it’s all about: This is a national day on which it is customary to help various organizations that save and take care of animals.
This holiday is intended to demonstrate all the respect and value organizations devote all their efforts to care for animals. Besides, it can be considered a pet care day, when all pet owners buy them tasty and funny gifts.
This day is a great occasion to showcase the animals that are associated with your brand. Submit a thematic post about your workers’ pets. If you are selling pet products, have a discount day, and don’t forget to highlight the most exciting and valuable pet products.
And do not forget about charity, which has a positive effect on the brand image. Support your local animal shelter or animal welfare organization and make an inspirational video about it to encourage your audience to love our little brothers even more.
Earth Day
When: From April 22nd to April 28th
What it’s all about: The worldwide day that honors environmental movement founded in 1970.
This week is special for those who concern about environmental problems and supports sustainability. By your example, you can show your audience that environmental problems shouldn’t be neglected. You can promote goods made from ecological materials or refuse to use plastic bags and wrap your goods in branded paper bags. The last option accessible for any business.
Besides that, during Earth Day week, you can put small eco-friendly gifts in your parcels. For example, it can be toothbrushes made from environmentally friendly materials or branded stainless steel bottles.
Wrapping Up
The spring holidays list doesn’t end here. We also have May upon us, so stay tuned for more lists made for you to stay aware of upcoming celebrations. Still, if you have any Magento-related questions, drop us a line, and our representative will consult you.
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