In less than two months, one of the most important events in the e-commerce industry will take place, which is a treasure trove of news for both ordinary entrepreneurs and the Magento community. This year the event will also take place completely online, just like last year. The organizers of Adobe Summit 2022 take care of your health and comply with the necessary restrictions. However, despite the lack of live communication, the event will be completely free and anyone can register for it. The event will take place on March 15-17th. And in this article, we will tell you why you should not miss it. So, without further ado, let’s get started.

Reason #1. Huge Opportunity to Learn Something New for Business

Adobe Summit 2022 will be filled with useful information and business learning opportunities. To be more precise, we will have over 200 different sessions, interactive training workshops, and much more. In addition, all participants will be invited to the Sneaks exhibition, which will traditionally present the latest innovations and developments from Adobe.

Mike Stiles, senior manager of corporate events at Adobe, says, “Adobe Summit provides an opportunity to see what top innovators and account experts are doing right now—and doing it right.”

At Adobe Summit 2022, you will definitely leave with new skills that you can immediately apply to your business, resulting in accelerated business growth, conversions, and other indicators.

Reason #2. Sessions Covering Current Industry Issues

One of the main themes of Adobe Summit 2022 is new customer habits, industry trends and technologies that help businesses provide first-class services to their customers. In addition, we should also expect very valuable sessions from the leaders of such market giants as Dell Technologies, DHL, IBM, and Virgin Atlantic. They will share their experience, various growth and popularity strategies that will suggest how to proactively rethink the business approach to customer satisfaction.

Do not forget about privacy and personalization. Every year, customers demand an increasingly personalized approach to themselves (which includes content, offers and experiences). This is why brands need to stay at the forefront of innovation and actionable strategies in order to deliver the highest level of personalization.

What about high technology? Adobe Summit can’t live without them, and you can expect a lot of discussion on data strategies and how to integrate marketing automation and artificial intelligence to create a trusted shopping experience.

However, this is not all. In fact, the list of content that covers certain topics is simply huge and it is impossible to cover everything in one article. However, you should expect seminars and conferences on the following topics:

• Analytics for customer journeys
• B2B marketing
• Collaborative work management
• Content management for a personalized experience
• Customer data management
• Developer Ecosystem
• Digital Commerce
• Omnichannel marketing and optimization
• Personalization at scale
• Trends and inspiration

As a result, you will gain a wealth of knowledge from a huge number of sessions and workshops, each designed to reveal trends, issues and what’s next, and how to stay ahead of the curve. This is an event that marketers, data scientists, and other experience creators should not miss if they want to succeed in their industries.

Reason #3. Expand Your Contact List With Experienced Entrepreneurs and Industry Leaders

For business development, it is extremely important to have an extensive list of contacts of influential and successful people with whom you can build mutually beneficial business relationships. Adobe Summit has always been not only about innovation but also about networking. And despite the move of the event completely online, you can still make useful contacts. The organizers have provided the possibility of real-time communication between the participants of the conferences on a special Connect and Win page. It hosts Live Q&A sessions with various Adobe experts.

Anyone can drop in between sessions and ask live questions or view the current Q&A to learn about other participants’ issues.

Braindate is a technology provider that allows event attendees to communicate with each other. After the session, participants can unite in discussions and talk about topics of interest. This provides a limitless field for learning and practical business advice. You can easily make useful contacts for joint business in the future.

Wrapping Things Up

As you can see, a grand event awaits us and no lockdowns will prevent entrepreneurs from getting the necessary knowledge and the latest news in the field of business and service provision. Under no circumstances should this be missed. Especially when everyone can participate for free while being in the comfort of their apartments. If you are a Magento e-commerce business owner, we encourage you to get involved and boost your business with the information you will receive at Adobe Summit 2022.