Magento Or WordPress Platform: Which One Is Better For Your eCommerce Business?

wordpress or magento

Hi everyone! Today, we are going to discuss one of the questions that is frequently asked by our readers - which platform is better to chose for developing eCommerce business. Our agency is a provider of WordPress and Magento services (the best eCommerce platforms of 2016) and we are often asked about them. In this article, we want to provide you with more detailed information about these two solutions. But before doing it, we would like to highlight that there are a lot of features you have to pay attention to. We have tried to collect the most important of them in this post. 

Magento Or WordPress: How To Choose The Right Solution For Your eCommerce?

First of all, you should understand that a functional and user-friendly eCommerce platform is an essential part of your online business. It allows you to provide potential customers with an enjoyable shopping experience, helps to drive growth, increase sales and consequently attract more people to your online store. It is important to realize that if you choose the wrong system you can achieve nothing.There are a lot of examples when business owners choose the solution without evaluating the current and future growth, and after such decisions cost them too much. So, if you do not know which platform to choose - Magento or WordPress, read this article and it will help you with this challenge.

As you already know why it is so important to pay more attention to this issue, it is time to indicate the points you need to consider when making this vital choice!

3 Things You Should Evaluate Before To Make A Decision

  • Target audience preferences - The target audience may need a high end, custom experience. In such case, it is necessary to have more control over the backend. In this case, it will be correctly to choose a self hosted eCommerce platform instead of a SaaS based solution.
  • Number of products and catalogues – When you study the platform features, it is important not to forget to check what amount of products it can handle without influence on performance. Remember if the website is not responsive, your customer will go to your competitors and you will see the unsuccessful results in your search engine ranking. The average page loading speed of your website should keep up with the industry standards. You have to foresee both the current and near future growth, otherwise site scalability could become the biggest issue for you.
  • Purchasing process – Not less important is to decide how complex purchasing process does your business require? By default, the biggest part of platforms offer a similar cart or checkout method. But, if your business needs more complex checkout then the right way will be to choose more flexible platform. Here our advice is to look for a solution that fully suits your business needs rather than pay for system that requires additional customisation.

And now, let’s study both Magento and WordPress platforms more deeply. 

Magento Or WordPress Platform: What Makes Them Similar?

These two solutions are content management systems, which give users the opportunity to add, change, and delete a content without any problems. They both are Open Source and free, so you can easily customize them according to your needs. Magento and WordPress can add products as well as integrate blogging to their functionality.There are a large variety of themes for these two platforms. And of course we cannot but mention that they both are SEO friendly. So, for you it will be easier to promote your business online.

The Main Differences Which Can Help You To Decide Between Magento And WordPress

First of all, you should determine the goal of your website. If it is products selling, Magento is the best solution for you. And if it is content posting and blogging, then WordPress CMS will be the right choice. But except this two distinctive features, there are a number of things, which have to be mentioned in that regard. And below we present them to you:

WordPress

WordPress is an open source blogging tool and a content management system that could be extended to support some eCommerce functionality by means of third party plug-ins. So, if you need a website that will be content-driven where the information will be updated regularly, WordPress together with its plugins is exactly what you need. Most popular eCommerce plug-ins are:

  • WooCommerce
  • Jigoshop and
  • Shopp

The first one in the list is well suited for small and medium-sized online businesses.   It is considered as one of the fastest growing shopping carts, which are presented on the market. However, out of the box, WooCommerce is not so powerful as Magento and needs to be enhanced by a wide range of plugins. Only after that, it will meet store owner requirements. To show you a full picture, we want to indicate here some WooCommerce weaknesses:

  • The practice shows that often, large updates cause lower version to break your store.
  • Some extensions are offered by third parties and consequently are not supported as required.
  • Some of extensions are high priced.

If you’re just getting a foot in the door, then WooCommerce is certainly the place to start. It is simple in use, so you would not spend a lot of time to puzzle out. Generally, it will be a good solution for you, only if you do not have a big sales volume and do not need any special facilities, most of which WordPress cannot offer you. Developing a store with a plenty of products on WordPress could be a challenge, so it is better to choose another platform, for example Magento. Let’s have a closer look at it.

Magento

One of the Magento privileges is that it is designed especially for eCommerce.

World’s largest brands, including Samsung (South Korean), Nestle Nespresso (Switzerland), Christian Louboutin (France), Lenovo (Chinese), Men’s Health, Ford, Nike, FIJI (the USA), and a lot of others build their online businesses on Magento.

This CMS has a great number of features, which make the web store management significantly easier. The list of them includes:

  • Multi-store management
  • Mobile commerce
  • Marketing-friendly
  • Business reports
  • Search engine optimization and
  • Catalogue-management tools

But as all other platforms, Magento also has own weaknesses:

  • If we compare it with WP, we will see that in order to create a new CMS page, in Magento we need to create a whole module from scratch. When in WordPress we just need to create a new template file. 
  • Magento website development requires a higher level of coding skills. 
  • Some of extensions are quite expensive.

Generally, Magento is more secure than WordPress. As practise shows the second one has been hacked frequently. One of Magento advantages is that it accepts all kinds of money transaction accounts and credit cards. With Magento you can easily bring in the full product list as well as to make some changes without affecting the website. Owners of large businesses choose to build their online stores on Magento since it offers a wide range of “out of the box” features, which can be enhanced with different third-party solutions. And what is not less important it provides a great number of opportunities for future growth.

In conclusion, we would like to say that it is up to you to decide what solution is better especially for your business. As you can see both WordPress and Magento have own strengths and limitations. One lends itself to small businesses for which content is more important, another is more suitable for retailers who have large product catalogues. Our advice is to make your final decision only after considering your business needs. If you have some additional questions, ask our professional eCommerce WordPress and Magento development team or read more information here:

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