Zur Rose is an online pharmacy located in Germany. It supplies more than 1,000 branded prescription-free medicines from well-known manufacturers approved in Austria. Zur Rose offers excellent service for questions concerning health and pharmaceutical advice as well as reliable delivery.
Zur Rose needed some improvements for their e-store. They had problems with the site traffic and were not satisfied with the loading time.
Our approach
The main challenge for SaM Magento developers was to increase the website traffic and bring more customers to the online pharmacy. Moreover, we had to decrease the time for page loading and introduce a blog with useful tips for health. Thus, we had a lot of work to get our teeth into.
CORE PLATFORM
Magento 2
Result
CODE IMPROVEMENTS
We started with a code review and made some major code improvements. It was necessary to provide perfect and glide performance to the site.
Most of the changes were made on the Checkout page. We made it user-friendly and easy to follow all four steps. We also added a few payment methods and a Coupon section.
The site has a wide range of different products which has to be subdivided by categories. The client wanted to divide it by use. After the categorization, we added some filters to make the search process faster and easier for a customer.
SaM eCommerce team has shortened the page loading time due to the implementation of coding improvements. We have added a blog and reorganized some key features, which improved the site crawling. Having taken all these measures, Zur Rose has noticed the increased traffic and sales conversion.
Development stages
Business discovery, Magento Development, web engineering, testing, release