Van Bommel Case Study
Van Bommel is one of the leading retailers of high-quality shoes and accessories for women and men. On their eCommerce Magento 2 store you can find collections of more than a hundred of the most popular brands, such as Ted Baker, Timberland, Vionic, Mephisto, Peter Kaiser, and many more.
Clients goal
Van Bommel approached the SaM team to help them drive direct-to-consumer company recognition and sales. Our goal was to balance their high-quality content and fashion-forward conceptual design within a scalable Magento solution. We have studied the project and decided that first of all, we have to improve performance, enable mobile engagement, and efficiently combine content and commerce. Moreover, we were asked to increase their website traffic and bring more customers to their store.
Our approach
Our main challenges were to settle content and design issues as well as to make some changes on the sale page. One of our biggest achievements is increased Magento site traffic and company sales. SaM eCommerce team considerably enhanced Van Bommel’s website operation and now this Magento store brings its owner more profit.
CORE PLATFORM Magento 2
Result
HOME PAGE CHANGES
We made some changes to the home page. And now it has a clear and attractive interface that helps to present all items in the most beneficial way.
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DESIGN CHANGES
We updated its design and gave recommendations regarding it. The website is provided with high-resolution, colorful photos, which make it easier to choose among such great variety.
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SEO ANALYSIS
The site had low search engine optimization metrics, so we fixed it. Having solved some SEO issues, we increased the coming traffic.
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ALL-ROUND SUPPORT
We provided an all-round site support to the client: stayed in touch 24/7, fixed all the issues, and answered all client’s questions promptly.
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CONTENT MANAGEMENT
The Van Bommel site needed to expand its product list, so our content manager provided full support with it. We helped to add more than 2000 new items to the site in a short time.
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TROUBLESHOOTING
After all the development processes were done, we started the troubleshooting stage. Generally, we fixed everything that worked improperly.
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Result we achieved
Our SaM development team has functionally enhanced the Magento 2 website and now it delivers a seamless user experience. We helped Van Bommel with its scalability and growth. Having built a Magento store, its owners expanded the company from a home-based business to a global operation (the USA, the UK, Germany, Australia, etc.).
Development stages
Business discovery, Migration to Magento 2, website pages redesign, web engineering, testing, onboarding process, release
Tech stack
PHP, MySQL, JavaScript, CSS, AJAX
Platform
Magento 2
Development team
1 project manager, 1 UI/UX designer, 2 developers, 1 DevOps, 1 QA
Time
5 months
