The Honest Kitchen Case Study
The Honest Kitchen is an online Magento pet food shop from San Diego, California. They offer the highest quality products for owners, looking for something good for their pets. Site sales grow significantly each year and every pet lover can find pet food for every taste.
Clients goal
The client came to our team with a request for high-quality Magento 2 support. The Honest Kitchen site also needed a few improvements which would help to create a friendly online environment for customers to learn and shop. The online store already had great customer successes. And the most interesting thing is that they have gained such success mainly due to the eCommerce sales.
Our approach
Our main challenge was to provide a high-grade update to the online store using the Magento 2 platform. Taking into account that this is a client who likes to bring things to a new level, SaM eCommerce decided to build a project from the ground up and make full customization. It was necessary to create the best shopping experience for such a unique store.
CORE PLATFORM Magento 2
Result
RESPONSIVE DESIGN
We started the work with the most important thing that is necessary for every site nowadays. We make it user-friendly and adjust it to every device.
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CATEGORIES
The Honest Kitchen site needed a personalized approach to categories subdivisions because of its uniqueness. So we subdivided the Cat and the Dog categories by Product Types, Life Stages, Protein type, and Nutritional Needs. This approach is very convenient for pet owners.
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PRODUCT PAGE
Our developer worked on some product page changes and added Ingredients, Product Description, Reviews, and True Stories blocks.
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RECOMMENDATIONS
Our back-end developer worked on the Recommendations feature, which shows the customer’s previously viewed items.
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Result we achieved
The SaM eCommerce team did a great job with The Honest Kitchen shop. And now the site offers customized and easy shopping for every pet owner. Its metrics are growing constantly and every day the site visits dozens of customers all over the United States.
Development stages
Business discovery, Migration to Magento 2, website pages redesign, web engineering, testing, onboarding process, release
Tech stack
PHP, MySQL, JavaScript, CSS, AJAX
Platform
Magento 2
Development team
1 project manager, 1 UI/UX designer, 2 developers, 1 DevOps, 1 QA
Time
4 months
