Styletread Case Study
Styletread is one of the most popular Australian shoe stores with a big amount of various products on site. This Magento 2 online shop has a big choice of shoes and bags for men, women, and kids. On the site, you can find many world-known brands, such as Adidas, Crocs, Puma, Skechers, Timberland, and many others.
Clients goal
Styletread came to us with a request to speed up the website. They were not satisfied with the site performance and were eager to make the shopping more pleasant and comfortable.
Our approach
SaM’s main challenge was to speed up the Magento 2 store and add some new features which had a good effect on the site performance. The biggest SaM eCommerce challenge was to create a comfortable shopping experience for customers.
CORE PLATFORM Magento 2
Result
HOME PAGE IMPROVEMENTS
We made some major changes on the home page’s back-end and added more blocks.
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CATEGORIZATION
Styletread is categorized by women’s, men’s, and kids’ shoes and each category has a subcategory where users can shop by style and by brand.
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PRODUCT PAGE CHANGES
Styletread wants to provide the best shopping experience to customers and a full understanding of a product. So they add at least 5 photos of it to the site. It affected the site speed, but after our changes, it had better performance.
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How we helped
Styletread has a laconic design that perfectly reflects the shop’s philosophy: everyone can find a style that will suit. So SaM followed that and reorganized a few key features to increase functionality. As a result, Styletread has a secure, fast, and stable online shop on Magento 2 platform. With all changes that were made, Styletread got a fast and optimized website.
Development stages
Business discovery, Migration to Magento 2, website pages redesign, web engineering, testing, onboarding process, release
Tech stack
PHP, MySQL, JavaScript, CSS, AJAX
Platform
Magento 2
Development team
1 project manager, 1 UI/UX designer, 2 developers, 1 DevOps, 1 QA
Time
4 months
