Faviana Case Study
Faviana is a women's clothing brand with 30 years of history. The Magento 2 online shop provides prom, wedding, designer, formal cocktail and special occasion dresses. The brand is very popular among world-known celebrities.
Clients goal
The Faviana store wanted to have a user-friendly website with comfortable navigation and a pleasant shopping experience.
Our approach
SaM was challenged to create an ergonomic website with a responsive design that will fit like a perfect dress. We have also been challenging to increase site traffic and add some major improvements at the back-end.
CORE PLATFORM Magento 2
Result
CUSTOM MAGENTO THEME
SaM eCommerce created a custom Magento theme that reflects the sophisticated and delicate style of the Faviana brand.
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CATEGORIZATION
On the site, you can find a lot of categories that can help customers find any dress: plus size dresses, formal dresses, dresses by size, color, event, and even dress, which a celebrity wore.
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CUSTOM PRODUCT FILTERING
Filters and drop-down menus that were added helps to navigate the site with maximum comfort for users.
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BACK-END IMPROVEMENTS
Major changes at the back-end helped to reduce page loading speed and increase site performance.
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Results we achieved
After all the work was done, the Faviana store had a custom Magento theme and product filtering. Thanks to our back-end developers, the store has better performance. In general, the client got the result they wanted and we had a significant experience working on the site.
Development stages
Business discovery, Migration to Magento 2, website pages redesign, web engineering, testing, onboarding process, release
Tech stack
PHP, MySQL, JavaScript, CSS, AJAX
Platform
Magento 2
Development team
1 project manager, 1 UI/UX designer, 2 developers, 1 DevOps, 1 QA
Time
5 months
