Dolls Kill Case Study
Dolls Kill is the online retailer of alternative apparel and tattoo clothing. It is a relatively young company with its headquarters in San Francisco. On their Magento web store, there is a variety of unique clothing for pinup, punk rock, goth, rockabilly, and alternative people. They have a vast product catalog divided into categories such as Clothing, Shoes, Accessories, and Beauty.
Clients goal
Dolls Kill store has a catchy design. It fully conveys the brand concept and provides an engaging user experience. They approached the SaM team to improve, renew and update their store. SaM eCommerce managed to improve Dolls Kill site performance and enlarge the number of shoppers.
Our approach
We had to enhance their website performance and speed up page loading. To be able to do that, we needed to perform a full website audit and find out what things we had to pay attention to. Moreover, in order to increase search traffic and prevent any possible risks, we checked out the website’s security and SEO.
CORE PLATFORM Magento
Result
SITE AUDIT
Before starting work, our team carried out a complete thorough audit of the site. This was necessary in order to identify all the pitfalls and determine the forthcoming scope of work. It is always a part of the development process, but working on this case we needed to get a deeper knowledge about the site.
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CODE IMPROVEMENTS
After the first step, we started to implement code improvements. These were needed to optimize and speed up the site.
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RE-CODING
Our developers re-code some of the site’s pages from scratch and optimized its loading speed.
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FEATURES AND FUNCTIONALITY
We added to the site some features and functionality such as site navigation, product filters, search bar, and so on.
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SEO IMPROVEMENTS
After all major changes and improvements were done, we optimized site pages and improved its SEO ranking.
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Result we achieved
SaM eCommerce team optimized the Dolls Kill website’s loading speed and added new features and functionality. These updates helped to improve the customer journey, lower bounce rate, and increase search engine rankings. Now, the Dolls Kill store has become even more popular among alternative culture fans from many countries such as the USA, Germany, the UK, and brings its owner much more profit than before.
Development stages
Business discovery, Migration to Magento 2, website pages redesign, web engineering, testing, onboarding process, release
Tech stack
PHP, MySQL, JavaScript, CSS, AJAX
Platform
Magento 2
Development team
1 project manager, 1 UI/UX designer, 2 developers, 1 DevOps, 1 QA
Time
5 months
