London Victorian Ring


The London Victorian Ring Co. is an established family owned business with more than 100 years' experience in making and dealing fine jewelery in London’s Hatton Garden. Trading from the London Diamond Bourse, the company is today recognized for manufacturing high-quality Victorian, Edwardian and Art Deco style rings. Like the Victorians who reproduced the best designs from the past, The London Victorian Ring Co. is today producing not only delightful items to own and wear, but also the antiques of the future.



Understanding that constant changes are necessary to stay at the top, the London Victorian Ring Co. asked SaM Ecommerce team to improve and update their Magento online store. We had to update the design making it responsive and unique, as well as develop the mobile version. We also had to integrate the fast checkout module which could simplify the shopping process and increase the sales efficiency.



  • Updating web page elements without its complete reload
  • Developing the module for simpler checkout
  • Optimizing server performance
  • Providing responsive design
  • Improving the interface
  • Providing a search by archives, categories and new arrivals
  • Embedding the buttons for instant item sharing in social networks



Our SaM Ecommerce team developed Magento jewelry store, provided a luxurious design and advanced functionality development, implemented a custom selector tool. To drive more traffic to the online store and make it more catching, the site was integrated with Magento CMS. Moreover, we customized stock and price management tools, developed flat rate shipping auto-calculation to provide both admins and customers with more pleasant user experience.

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