Indigo is one of the most famous furniture retailers in the United Kingdom. Strong wood furniture designs created in slow growing oak and pine of French origin are suited for living rooms, dining rooms and bedrooms. Steady sourced timber is used in both the Indigo oak furniture and Plank wood ranges. Classic design underpins Indigo’s philosophy to celebrate nature, working to retain the characterful flaws in materials. Usable design and a dedicated customer service department ensure that each stage of the buying process is an enjoyable experience.



After using other e-commerce platforms during two years, Indigo applied to SaM Ecommerce with the objective to migrate one of the most uniquely organized furniture and accessory collections to Magento. Indigo wanted this eCommerce site to meet the fulfillment and pricing needs of its business while scaling with their fast development direction over the coming years.



  • Creating a dynamic pricing system
  • Improving site search
  • Reinforcing special interface to set off emails to the manufacturers and clients
  • Building in custom order statuses with email templates


Indigo site’s overall user-friendliness was considerably improved and its design was renovated. We were up for the challenge and the outcome is a great site with a sophisticated backend that is popular in the USA, Australia and of course in the United Kingdoom. It will obviously meet any needs during the next several years.

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