Geschenkidee Сase Study

Client

Geschenkidee.de

Site

geschenkidee.de

Technologies

Magento eCommerce

Services

Magento Development

Home Page>Our Work>Geschenkidee Сase Study

Clients goal

The main goal of the customer was to move the entire store from the outdated e-commerce platform to a new, more powerful one. The client required high scalability in order to cope with the growing website traffic and load on it. In addition to the website transfer, we were challenged to redesign website pages to optimize their performance and improve conversion.

Our approach

We carried out an in-depth analysis of the client’s store and chose the modern Magento platform as the basis to fulfill the main scalability requirement.

Also, we actively communicated to make an updated website design correspond to the client’s vision and corporate direction.

CORE PLATFORM Magento

Result

REDESIGNED HOMEPAGE

We created a well-thought-out home page, placing all-important sections on it and adding relevant illustrations that immediately show the website’s subject. Also, we decided to give the website a calmer color scheme by introducing soft color combinations.

go to site

About Homepage

Homepage is one of the main pages of any website and the first thing users see and rate after entering the website.

USER ACCOUNT

Registration on the website opens up many convenient features for the customer. As a result, this page is pretty important for any website. We decided to keep this page simple and combine it with customer-important features like quick order, multiple shipping addresses, and order state tracking.

go to site

About User Account

This page allows users to register on the website for additional features and functions.

PRODUCT PAGE

In the redesign process, we split the product page into two sides. The entire right side of the page is occupied by the purchase window and related products, while the left side is devoted to product information and detailed images.

go to site

About Product Page

Product page is the backbone of all e-commerce websites. This page contains all information about the product, and the customer can purchase it from this page.

Features

01 Filters

To improve the overall customer shopping experience, we made the filter panel more convenient and informative by adding filters by interests, recipient, price, and so on.

02 Search bar

We have improved the search bar, which now shows the query-related goods, which significantly speeds up the search process for customers.

03 Navigation

To simplify navigation on the website, we have divided gift blocks on a block with all gifts, gifts for specific occasions, gifts divided by recipients, as well as the most purchasable gifts.

04 Wishlist

While shopping, users may come across a variety of interesting products that they would buy later. To not lose them, we added a wishlist to the site where all liked products are stored.

05 Checkout process

It’s vital not to overcomplicate the checkout to not scare off the buyer. We divided the whole process into three simple steps: entering contact information and shipping address, choosing a payment method, and final confirmation. Besides, we have implemented many payment methods to satisfy as many customers as possible.

Advantages of cooperation with us

After the rework, Geschenkidee has expanded its influence and now provides services in more than 11 countries, being the most famous European website specializing in gifts. The implementation of Magento improved the website’s overall work smoothness. The client notes the significantly increased performance, which remains the same high even with heavy loads on holidays. Optimized pages and the overall redesign increased conversion rates, which was one of the requirements.