Magento 2 Tutorial: Master All Types of Products in Magento 2

Product types in Magento 2. Tutorial

Magento offers a store owner an exceptional possibility to have a full control of products. However, to enjoy this opportunity to the full extent, you should figure out the differences among product types and sense the right situations for using, for example, bundle products instead of grouped ones. Only having mastered this knowledge, you’ll be able to obtain the expected results. Otherwise, you can obtain only various kinds of frustration.

But don’t be afraid! We’re here to help you out in this challenging situation! From this article, you’ll learn everything you need to know about product types to successfully run the business.

Product Types in Magento 2

There are 6 product types in Magento 2:

  • Simple Product
  • Grouped Product
  • Configurable Product
  • Virtual Product
  • Bundle Product
  • Downloadable Product

In Magento 2 Commerce (former Enterprise Edition), there is one more product type — Gift Card.

Further, we’re going to discuss each product type in great detail.

Simple Products in Magento 2

Simple Product is ... simple. It’s got a unique SKU number. It is in one size and color. So, it’s the easiest and, at the same time, essential product type. Other product types, such as configurable, grouped, or bundled products are made of simple products like a wall is made of bricks.

Think of a cup as an example. As a simple product, it is of one color — white; it is of one size — 250 ml. A customer can’t choose another color or size since this very product doesn’t have these options. A customer can buy only this white cup or go to another simple product on the site, for example, a brown cup, and buy the latter one.

To set up a simple product in Magento 2, go to Admin, Products, Catalog, Add a Product. Choose Simple Product from a drop-down list. Define up to 40 product attributes (product name and SKU, weight, color, price, quantity, etc.). Add images, videos, and search engine optimization (a couple of sentences that shortly (255 characters) describe the product).

We’re sure you won’t have any problem while applying basic settings as, there, you have to add general information about the product. Just skip the Configuration section as we’re trying to add a simple product without configurations.

Advanced settings may seem tricky and intricate at first. We’ll try to explain some of the most complex points:

  • In the Advanced Pricing section, you may not at once grasp the meaning of the field Cost. There, you should add a regular product price, which will be displayed on the product page together with a special price, but the regular price (which you’ve defined in Cost) will be displayed crossed.
  • In the same section, you’ll meet the Tier Price field, where you’ve got to define a number of products that must be bought at a time if the customer wants to get a discount.
  • In the next section that’s called Advanced Inventory, you can enable Quantity Increment and set a number of products that must be bought at a time. For example, if you set here to 2  cups, a customer will be able to buy 2, 4, or 6 cups but not 1, 3, or 5.
  • Skip the advanced custom options for now as we’re trying to add a simple Simple Product. If you use custom options here, you won’t be able to manage each configuration of the product separately; and it is a huge disadvantage.
  • Define Related Products, Cross-Sells, and Up-Sells. It’s an easy job if you know the meaning of these terms. If not, read this piece 4 Useful Tricks of Up-Selling and Cross-Selling
  • In Auto settings (the last section of Advanced settings), pay your attention to Visibility. Very often merchants decide not to showcase simple products to a customer. For this, choose Not Visible Individually.

Congratulations! Your first Simple Product is all set up!

Simple products can be set up faster than any other product type and they are great for a small business.

Managing products in Magento 2

Configurable Products in Magento 2

At first sight, a Configurable Product looks like a simple one. But here, a customer is able to vary product configurations. Let’s get back to our cup. Now, a customer can choose a color of a cup: white, brown, or red; as well as its size: small, medium, or big. Thus, a customer can order a medium brown cup or a small red one staying on the same product page. Isn’t it convenient?

Let’s try to create a configurable product in Magento 2!

  1. The first step is the same as for adding a simple product: go to Admin, Products, Catalog, Add a Product, Configurable Product.
  2. Then you’ve got to define an attribute set. You can either choose a ready-made attribute set or create a custom one if the product has specific information.
  3. Your next step will be to complete the required fields with the general information about the products such as its name, SKU number, price, tax class, etc. However, don’t enable the product yet as it isn’t completely ready.
  4. At the next stage, you’ve got to choose configurable attributes (e.g., size and color) and their values (e.g., color: white, brown, red).
  5. Once the values have been chosen, add images to the configurable product. You can apply either a single set of images to all product SKUs or unique images to each product SKU to depict the difference. In the same way, you can define the price of the configurable product and its quantity.
  6. The last stage of adding a configurable product is to fill in the fields with the required information, which we’ve discussed above explaining how to add a simple product in Magento 2. Here, you can also add videos and more images. At the end, don’t forget to enable the new configurable product.

Grouped Products in Magento 2

Grouped Product in Magento 2 is a set of simple products. Arranging simple products in a grouped one, the merchant gives customers a possibility to decide whether to buy several products at a time as a grouped product or buy them one by one as simple ones. Merchants can encourage their customers to buy a grouped product by offering a special deal on it.

For example, you can sell a cup and a saucer that matches with it. If you associate these 2 simple products together, a customer will be able to order them as 1 product. It will save the customer’s time and perhaps money (if you offer a special deal). Nevertheless, you don’t take the possibility away from a customer to buy these products separately. Thus, grouped products are great for sales.

To add a new grouped product is very easy. As usual, when you want to add a new product, go to Admin, Products, Catalog, Add a Product, Grouped Product. Then, fill in the basic information and associate the desired simple products with the grouped one by clicking on Add Product to Group.

Creating a grouped product, you don’t need to define the price as it’s controlled via simple products. In case you want to offer a special deal on the grouped product, go to Promotions, Catalog Price Rules.

Bundle Products in Magento 2

Bundle Products are often confused with grouped ones as the both types of products are the set of simple products. But they also have one distinct difference: a customer can’t buy a separate product if it’s included in a bundle product whereas they can buy a separate product if it’s included in a grouped product.

Do you remember the example about the cup and the saucer? If you decide to associate them together as a bundle product, your customers won’t be able to order just a cup or just a saucer: they’ll have to buy either these products together or nothing. It’s a smart decision to sell a best seller together with a not-so-popular product as a bundle product.

The process of adding a bundle product is quite similar to the one of adding a grouped product. Click on Add a Product and choose Bundle Product, fill in the required general information, and associate several simple products with the new bundle product.

Master product types

Downloadable Products in Magento 2

Downloadable Products are the products that can be downloaded. It can be an e-book, music album, or movie.

The adding of a downloadable product doesn’t differ much from the adding of a simple product. But for this type of product, you have to add several specific pieces of information:

  • Add a link to the downloadable product.
  • Define how many times the product can be downloaded per purchase.
  • Set whether the link can be shared.
  • You can also provide samples of the product.

Virtual Products in Magento 2

Virtual Products seem like simple ones; however, they haven’t got any physical entity. A virtual product can be a product key or a kind of service. For example, a tea ceremony is a virtual product.

Adding a virtual product is very easy. Follow the steps for adding a Simple Product but select “this product has no weight”.

It’s everything you need to know to manage products in your Magento 2 store. If you have questions, ask them in the comments. If you need help with your Magento store, contact Our Team of Certified Magento Developers.

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