10 Basic Tips On Launching Magento 2.0 Extensions

Magento 2 extensions launching tips

In our article called “Magento Connect Overview” we described all advantages and disadvantages of this Magento marketplace. There you can find a large number of Magento 1 extensions, which have been popular among Magento users and partners from different countries (Germany, the United Kingdom, the USA, etc.) for many years. 

However, last year Magento community witnessed the release of Magento 2.0. It is considered as a great step forward. Similar to Magento 1, the new CMS also should be supplemented by a number of extensions to show its huge potential. But now, existent marketplace offers just a few extensions for Magento 2.0. And of course, it is not enough for the normal performance of the system. Therefore, Magento company decided to extend a product range and started to work toward the launch of the new Magento marketplace, where developers will be able to place their Magento extensions as well as download modules offered by other developers. 

Last month, Magento started publishing some tips in order to assist our developers with creation of Magento 2.0 extensions. And when all tips were issued, we decided to collect them in one article and present it to you.

What do Magento and Magento valued developers offer to study before launching Magento 2.0 extensions?

Tip 1: Survey the Landscape

Considering that you prioritize extensions to transfer to Magento 2.0, the first advice is to survey the landscape in order to determine areas of opportunity to expand your business. Do not forget to check what is currently presented on Magento Connect and evaluate the existing gaps.

Also, we would like to present you one more advice regarding this point. It is offered by one of Magento developers.

BelVG states that it is necessary to check the functionality of the existing extensions. Because, some of them may lack certain features, which clients are looking for. So, the advice is to take into account Magento users needs, because it can help you to find the idea for a new solution. 

Tip 2: Learn About Technical Guidelines

It is important to be aware of what is needed for building, packaging, and submitting certain Magento 2.0 extension. AheadWork offers you to study special technical instructions. It will allow you to avoid unnecessary mistakes and create a high-quality solution. 

To do everything correctly, it is recommended to follow Magento coding and development philosophy. It is obligatory that your extensions conform with the terms of Service Contracts and PSR-1 and PSR-2 Basic Coding Standards. 

SLI Systems states that it could be that you are going to create an extension that is already supported by the Magento 2.0 extensions framework in some way. So, you can try to find a platform code that does something similar, ask questions on forums or call for help from specialists in the code base. 

Tip 3: Pass the Reviews

Before to be presented on Magento marketplace, all extensions and themes should be checked for plagiarism, safety and code standards. It will be the automated check called Technical Review. Moreover, all providers have to be tested manually through Business Review carried out by the Magento marketplace team. This review will be concentrated on ensuring all providers both give necessary business data for streamlined transactions, and for following the basic marketing guides for product descriptions, graphics and data to provide benign user experiences. In addition, it will check whether the extension offers a real functionality improvements to Magento users or not.

Tip 4: Be Relevant and Differentiate Yourself From Other Extensions

Fooman recommends using plugins for your functionality implementation. It will allow you to decrease the scope for conflicts that sometimes occur with other extensions, as well as minimize the amount of support issues in the future.

Tip 5: Know Your Audience

It is important to keep in mind that your target audience is an online retailer. Chances are they do not clued up about technical issues. Therefore, it is important to explain all necessary terminology and provide examples to make data clear for all who will read your description. 

Fooman recommends to study customer feedbacks in order to improve your solution. You will be able to find out whether everything was clear during the setting or not.  Also, it will allow you to make sure that all core features are not missed as well as check the documentation usefulness. 

Tip 6: Encourage Open Communication

Every year, more and more products/services are coming into the market. And consequently, the level of  competition also is growing. And nobody wants to lag behind. That is why smart Magento community members actively contribute to Magento Forums and focus extensively on new eCommerce innovations. So, the next tip is to follow their steps, be an active community member and communicate directly with merchants to understand what solutions they need. Share your ideas and thoughts with other through Magento Forum, blogs, social media accounts and of course on different Magento conferences.

Tip 7: Learn About Shared Packages

Shared Packages are designed to help developer organize Composer modules. Developers, who already have different products in their portfolio and share common code/libraries will obviously have a desire to apply Shared Packages. They enables developers to present  their products on the market in the form of set and push up sales. You can zip and upload all shared code and libraries only one-by-one by using the “Shared Packages” tab. 

Tip 8: Think Carefully About Pricing

Very often, it turns to be difficult enough not to underquote or overprice when you offer a new extension. It is very important to find the happy medium and make customers chose your solution among others. You should know that they are not ready to overpay and at the same time they won’t purchase low-quality solution even if it is cheap. So, here the price-quality ratio is important. The advice is to study both competitors’ offers and customer demand. It will let you chose the right pricing model. 

Tip 9: Promote Your Success

The new Magento Marketplace will provide a variety of features such as dynamic content modules, editorial content, community reviews, and others. One of the best ways of your company results promotion is close cooperation with Marketplace team. Another way is sharing information about businesses that have already started to use your extensions. You can send all success stories to the next email: marketplace@magento.com

Tip 10: Over-Inform

And the last but not least is providing your own special documentation. In such a way, you will have the guarantee that potential users are appropriately instructed on your extension.

Conclusion on Magento 2.0 Extensions Support

To sum up, we would like to say that it really makes sense to start supporting Magento 2 and offering your own solutions for this platform. Because, some of eCommerce businesses have already started to migrate. And you should be among the companies, which first began offering them Magento 2 solutions. However, it is not less important to do it correctly. We tried to help you with this challenge and hope that all these Magento tips collected by us and presented in this post will also allow you to avoid maximum mistakes on launching Magento 2 extensions.

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Posted on Wednesday, September 14, 2016 by :
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