Magento Offers New 2015 Holiday eCommerce Guidance

ecommerce holiday sale magento

New 2015 holiday shopping season is round the corner and it means that retailers have to start preparing for this peak sales period. It is important not only for online but also for offline businesses. The first step is studying all available information, especially analytics. In this regard, Magento team offers 2015 Holiday Marketing Guidance to help you be absolutely prepared for holiday shopping time. Having already studied all necessary data, Magento introduced several trends that boost the growth and facilitate behavioral changes that retailers should take into account. The full guidance version is available here, but to save your time we offer you to read our article that contains all summarized information regarding 2015 holiday sales.

The past 2014 holiday period was very profitable for ecommerce, and a 16% growth in holiday sales over holiday 2013 proved it. Also we witnessed considerable changes in customers’ expectations and shopping behaviors. Below, we would like to present top 10 ecommerce spending days of 2014.

  • Cyber Monday (Dec 1) – $2.04 billion

  • Tuesday (Dec 2) – $1.80 billion

  • Green Monday (Dec 8) – $1.62 billion

  • Black Friday (Nov 28) – $1.51 billion

  • Friday (Dec 12) – $1.45 billion

  • Tuesday (Dec 9) – $1.34 billion

  • Thursday (Dec 11) – $1.19 billion

  • Wednesday (Dec 3) – 1.17 billion

  • Wednesday (Dec 10) – $1.17 billion

  • Tuesday (Dec 16) – $1.16 billion

These last season dates will certainly give you a good idea of current season dates. 

4 key points to prepare for a new holiday season

Magento Holiday Ecommerce Tips

  • Estimate key dates for your ecommerce business from last season.
  • Review and optimize past holiday programs.
  • Bring out top selling product categories from last holiday season to estimate order volume properly.
  • Align key promotion start/end dates to help users to take advantage of sales during the season.

Growth of Mobile Influence Over Holiday Sales

Over a number of years mobile impact has been growing steadily. But these year it breaks new records. More US customers own smartphones and tablets, and among them there are a lot of mobile shoppers. A string of logic is clear - more mobile shoppers leads to more buyers. Moreover, it should be mentioned that larger screen sizes are in trend, and with them, conversion rates are higher.

We can see that mobile devices are rapidly gaining traffic. For example, last year 45% of online traffic came from mobile – that was an increase of 25.5%.

So, make your site responsive for mobile devices and do not forget to capitalize on the mobile channel marketing potential. Use SMS, push notifications, mobile ads, geolocation, etc.

holiday tablets web traffic

Payment & Fulfillment

It is known that the main factor which forces shoppers to spend more of their shopping budget on mobile is easier checkouts. But Magento team has found more factors that you have to consider while creating a mobile version:

  • Full product selection
  • Hight-quality and well-sized images
  • Quicker connection speeds
  • Faster mobile searches
  • Highlight free shipping promotions on your site

magento tips payment fulfillment

Considering that mobile increases during the holiday season, online and offline unify. Fulfillment performance is improved and previous years issues are resolved. In-store pick-up is also a budding alternative for customers during the busy holiday time. This year Magento offers that you consider implementing faster and simpler check out options. The best way to reduce  the amount of fill-outs on checkout is a use of trusted services like PayPal or Google Wallet. Ask your design team to create promotional variations based on major shipping expirations, for instance: Last day for Free Shipping by October 20th or  Online Gift Cards Available.

Search and Email Were the Largest Drivers of Traffic


Statistics shows that during the last holiday period, the most successful acquisition channel was search engine marketing. 70% of retailers are allocating more than 50% of their digital marketing budgets for search and social during the holiday season. Retailers really spend a lot on paid search, but have much greater return. We can see that Product Listing Ads popularity is growing. Email also is one of the large drivers of traffic. It drives 17.7% of all shopping transactions during the holiday season.

In conclusion, we would like to say that considering these key points from holiday 2014 will be advantageous for your future ecommerce business. We hope that these recommendations will help you to have a profitable and stress-free holiday season. And our Sam Ecommerce Magento Development Team is always ready to help you!

Related: Top 10 Christmas Tips For eCommerce

Comments (1):
Posted on Wednesday, September 14, 2016 by :
It is good !! I m also looking magento SMS extension to verify the user in my website by sending them OTP. All this feature are good increase visibility to our business.
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