How to Build Magento Home Page Properly

Magento home page

The home page of an e-commerce site is its face. Thanks to its design, the buyer forms certain expectations from the site, and the buyer receives brief information about what you are selling. We will talk about how to properly create a home page, what you need to consider in order to succeed so that your conversion grows, and customers enjoy shopping on your site.

Let's take a closer look at each element of the home page and go over the important aspects of creating these elements.

Header

The header is a crucial site detail that should be given a lot of attention. For the header to be as functional as possible for the buyer, it should include two basic and familiar types of search: the navigation bar and the standard search field.

  • Navigation bar

This can be said to be the main tool for viewing the content of your site. Through it, the buyers can quickly familiarize themselves with the categories of goods on your site. That is why it should be as

informative as possible. Do not be stingy, and take the time to create the correct categorization of your products. If customers do not immediately see some category of products that they need, they will most likely leave the site. Use a variety of fonts and indicators that will indicate to buyers about the presence of drop-down lists. Work on the intuitiveness of your panel.

  • Search

A convenient search bar increases conversion very well since many buyers fully understand what specific product they need and try to find it through a search query. Make the search field wide enough, as search queries can be quite long, and it is important that for clarity, they are fully visible to the client. Make sure you have a Search button. Do not think that all clients understand that the Enter button will help them in their search. To speed up the search, we recommend implementing hints when typing a query.

Magento Home page by freepik

Footer

It would seem like a rather useless part of the home page that gets little attention, but this is a big misconception. A lot of clients use footers to find additional information after most of the content has been viewed. For example, a client wanted to see information about a company, how to get in touch with it, and other useful information. So don't neglect the footer. Post there various links to useful information (delivery terms, refund policy, etc.), various awards if you have them, links to social networks, and mass media. And try to make the functionality in the footer take precedence over minimalism.

Main content

If the header and footer disappear from the site, then only the main content of your site will remain. We should dwell on it in more detail.

  • Hero section

According to the standard, this is some kind of capacious that describes your store's scope and a button with a Сall to action attached to it. We advise you not to be tempted to make this image large. Thus, you will create an illusion for the client that he has already seen everything your site offers.

  • Image slider

Quite a useful part of the site, but not without its drawbacks. Many clients view only the first few slides and think that this is the end of the content section and move on to the further study of the site. We do not advise you to post any critical information in the carousel. If this cannot be avoided, you should duplicate important information somewhere else to avoid getting lost in the carousel. Also, give your customers the freedom of control and implement a slider in the picture carousel. Think over its design and try to make it visible. When browsing the site from the phone, make the carousel scrollable on the slide of your finger.

  • Categories & products

Here, in our humble opinion, only one strategy is applicable - diversity is the key to success. Don't just focus on product categories that are attractive to you. Thus, you visually expand the product range. Shuffle different categories, put next to your frequently purchased products and products that reflect industry trends. Promote products that may be useful at a particular time of the year, on holidays, etc., thereby inspiring some hesitant buyers to buy them.

  • Additional content

These can be various product ratings, full-length reviews in the blog form, etc. All this increases customer confidence in your store. Especially it's worth paying attention to reviews. You can arrange them in the form of an overall rating or allocate a place next to the product for the most useful reviews (allow other buyers to vote for useful reviews, thereby promoting them up). Social leverage works great for customers, as customer feedback is very important when considering a purchase. Also, additional content helps you in SEO, which also increases your site's credibility and increases traffic to your site.

We've covered the basics for competently creating basic home page elements. The main goal is to create a user-friendly interface and make it as converting as possible. To do this, it is worth ensuring the buyer's comfort, thereby prompting him to buy. And that's all for now. If you have interesting questions related to Magento 2, please write to us and our Team of Magento 2 Developers, and they will advise you on all your questions.

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