AI Recommendations. What is so Big About Them?

AI for Magento

As many may have noticed, during the pandemic, when everyone is sitting at home, all attention is now focused on online commerce. And this is not surprising since many stores are still closed and the only way to buy something, whether it is food or clothing, is to buy it in an online store. All who work in this area are experiencing heavy loads on their Magento stores, which affects some aspects of the business. And in order to make it easier for sellers to do their already hard work, Adobe rolls out an innovative system that uses artificial intelligence and helps sellers improve the experience that they give their customers from working with their stores. Let’s take a closer look at this useful online trading tool.

Despite the fact that the entire system is already available to any seller on the Magento platform since last October there was a long and productive early access to this function, during which sellers had the opportunity to test the product and express their opinion. Some errors and inaccuracies were identified and corrected, and many sellers responded positively to the product developed by Adobe Sensei during the early access. Now it is possible to entrust rather difficult and routine tasks to this system to provide the right recommendations for goods to customers. Previously, it was difficult for sellers to work with recommendations, since it required a lot of money and man-hours, and if the seller also had a huge stock of goods, everything became even more complicated. So, what amenities will this system bring to you?

Invisible Algorithms

One of the main advantages of this system is that as soon as a customer enters your online store, machine learning algorithms start working with him, which are fundamental to this whole new system. Unnoticed by the buyer, the algorithms begin to analyze his behavior, compare and process all the data received, and, based on this information, give the most accurate product recommendations to the customer.

A wide variety of types of recommendations

You can configure how the algorithms will work with your store and you are able to pick a certain type of recommendations that can give artificial intelligence to customers. The settings apply to the entire storefront and you can choose various options, for example, give the buyer the most popular products by views or provide the customer with the products that other people most often buy. The choice is wide enough and you will have the field for different experiments and for strategies development.

Convenient and intuitive user interface

The system allows you to easily track statistics directly from the admin panel, which greatly facilitates the work with analytics. Many columns will clearly show your achievements. You can track the number of clicks on the product, the number of impressions of the product to customers, etc. This will help you increase your profit.

AI for Magento

Flexible and easy settings

This extension guarantees you that you will not have any problems setting it up and making recommendations. A simple and intuitive interface will accompany you at all stages. Just follow the simple algorithm step by step and in a few minutes, you can start recommending your products to your customers.

Where to get it and how much does it cost?

Now let’s talk about how much this miracle costs and where to get it. The finest aspect of this innovation is precisely the fact that the whole system is completely free for those who sell on the Magento platform. To get all the functionality, you just need to go to the official Magento store and install this system for yourself. The main thing is that you have a version of Magento not lower than 2.3 and then you will not have any problems. You can easily customize it for your store and immediately start using it.

As you can see, the functionality of this system is really different and most importantly very useful. Now you can give part of the worries to artificial intelligence, which is designed to help, self-learn, and gets better with time. We hope that in the future we will see many more such innovations, as technologies do not stand still and perhaps some other aspects of working in online commerce will be transferred to artificial intelligence systems. And that's all for now. We hope that this article was useful and interesting to you. In the meantime, stay safe and do not hesitate and write to us and our Team of Magento 2 Developers and they will advise you on all your questions.

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