Using Magento Instead Of Hybris: Main Advantages and Prospects

There is a proven tendency among influential companies in 2017 – they become more interested in Magento and start seriously compare it with Hybris. The reason is Magento’s current impressive position in the competitive graphical positioning – well-known Gartner Magic Quadrant. It makes the platform more powerful in the e-commerce environment.

Besides, Magento is listed as a Leader in B2B e-commerce in The Forrester Wave Report, and Hybris is shifted from the outstanding position as a result. Taking into consideration that B2B clients, who use SAP, create almost a half of Hybris’ income, the achievement is of real importance for Magento. It certainly will be in the center of attention.

Magento's success is also proven by its high ranks in such well-known databases as The Internet Retailer’s Data on America’s Top 1000 E-Retailers and B2B E-Commerce Top 300. Thus, the increasing popularity of Magento and its role in e-commerce promotion are noticed by many big companies. The impressive fact is that the number of stores based on Magento is 20 times the number of those based on Hybris.

Such index as Total Cost of Ownership (TCO) is also in favor of Magento. Being a more dynamic platform than Hybris, which is a part of SAP, Magento has a noticeably low TCO. More rapid development of Magento platform is based on the venture capital support. As a result, large investments to Mergers and Acquisitions deals (known as M&A), marketing sphere and other diversified development aspects take place. The prospects of further growth are really impressive, and the big companies’ top-managers understand that in full extent. The main probable rival is Demandware, as it has great Salesforce’s maintenance.

Now let’s summarize the main reasons why the big companies seriously think about using Magento instead of Hybris.

Much lower expenses on starting with Magento

Cost is the considerable argument in favor of transition to Magento. For example, cost for the license is about 20 000 euros for Magento (for Hybris – about 50 000), and for implementation for the clients with an enterprise status is 100 000 euros (for Hybris – about 500 000).

 

Great amount of programmers for Magento

There are plenty of PHP developers who can work for Magento. Hybris, on the contrary, needs Java programmers, and there are few of them in the independent companies or among those who work on freelance principles. Besides, to hire PHP developers is nearly 30% cheaper. That’s why there is a serious trouble for Hybris. Lack of developers will slow down its expansion.

But a few restraining factors still take place:

Powerful organizations are not in the Magento’s focus yet

It’s evident that cooperation with big and well-known companies is profitable and prospective. But at present many large organizations are still adherents of Hybris. This happens due to the advantages of SAP in establishing relations with C-level people. Magento doesn’t have much influence on the enterprises’ policy yet, and the bosses are not easy to convince of the platform. In this situation the help of SI and Digital Agencies can be of use.

Need for some external solutions

Using Magento, an enterprise staff must look for some external solutions, while SAP enables Hybris to satisfy almost all the needs. Of course, this is an important privilege of Hybris. Sometimes Migration to Magento is accompanied with thoughts about such elements as Order Management, PIM, Loyalty Solutions, etc. But at present a lot of different solutions become integrated with or into Magento (Business Intelligence, Content and Order Management). Some powerful PIMs (may be an Akeneo or Pimcore as well) also can be easily integrated. Thus, Open Loyalty – an autonomous Loyalty Program, is being built.

Simultaneous cooperation with both Hybris and Magento

Some agencies (for example Razorfish) deal with both Magento and Hybris. And many others have partnership with these platforms at the same time. There are good conditions to estimate the strong and weak points of both during such cooperation. In the result the clients can be convinced of Magento’s possibility to satisfy their needs and provide just by itself the functionalities of two platforms. Of course, Magento has really strong features, such as modernity and flexibility, and they create privileges for the platform. It’s able to correspond to the up-to-date demands successfully. But Hybris keeps the flag flying. It presently holds positions thanks to its image of the sustained, reliable and trustworthy partner in the e-commerce sphere.

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