This is How We Will Remember Magento Imagine 2019

Magento Imagine 2019

First of all, this year Magento Conference attended 3500+ attendees from 60+ countries with 1000 watching online. And yes, this was the very first time Magento Imagine streamed live.

The host was Ecommerce Evangelist Phillip Jackson. He set a stage on fire (as usual) and told, that Magento was in transition right now. 

Magento Imagine 2019 Phillip Jackson

Gary Specter, VP, Commerce Sales & Customer Success, gave to the audience a quick review of what happened to Magento during last year. Of course, the biggest occasion is that Magento became part of Adobe. Also, he mentioned that now Magento Commerce integrated to Abobe Commerce Cloud and PWA studio. 

We heard from him that the Magento community is the biggest accomplishment and how important it is. 

Magento Imagine 2019 Gary Specter

Jason Woosley, VP, Commerce Platform and Product, gave us a Magento Roadmap:

  1. Artificial Intelligence. The power of Adobe Sensei will be brought to Magento Commerce. This AI technology offers intelligent and robust recommendations based on customer behavior. Also, this is one of the first community-driven projects to neighbor brands to connect them Magento Commerce Data with Adobe Analytics.

  2. General Availability of Amazon Sales Channel and Google Shopping ads Channel. Amazon Sales Channel makes incredibly easy for Magento merchants to sell on the Amazon Marketplace. Google Shopping ads Channel helps merchants target new audiences with fully integrate end-to-end Google Shopping solution.

  3. Omnichannel Order Management that brings new capabilities to Magento order management. This Year Magento will expand the possibilities of general inventory management with multi-tender payment workflows, more granular roles and permissions, full API coverage, microservices architecture.

  4. PWA Studio. Now it has a native and robust integration to Paypal Braintree.

Magento Imagine 2019 Jason Woosley

John Stockton, Sr. Director of Product introduced us new capabilities of Magento that are going to help Magento merchants to expand their experience with customers. One of its was new Page Builder makes content creation easier and 10x faster, helps schedule updates, and it is compatible with Magento features like a Media Gallery, widgets and dynamic blocks.

Magento Imagine 2019 John Stockton

Max Long, SVP, Adobe Customer Solutions shared some numbers with us. Jennifer Small, Senior Solution Consultant at Zumiez showed how to modify a mobile app without needing to be a mobile developer and without need to update an app in an app store. 

Among general session speakers also were Steve Krebsbach (Sr. Director, Global Cloud Operations), Janny Change (PayPal, VP, Global Professional Services), Gillian Campbel (HP Inc., VP, Omnichannel Strategy & Operations), Aubrey Bergauer (California Symphony, Executive Director), Rob Giglio (SVP, GTM & Sales, Adobe), Gloria Chen (SVP, Strategy & Growth). And someone of them even had their “Oprah moment”. 

You may also be interested in the following articles:

Comments (0):
Leave a comment:
*Your comment will be published after approval by site administrator.