Rebel Circus

Profile

Rebel Circus is the online retailer of alternative apparel and tattoo clothing. It is relatively young company with the headquarters in New York. On their Magento web store there is a variety of unique clothing for pinup, punk rock, goth, rockabilly and alternative people. They have a vast product catalog divided into categories such as: women and men apparel, accessories, products for home, kids and plus size apparel. They have a WordPress blog that they have built in order to explore alternative clothing, tattoo clothing, tattoo art and to communicate with alternative guys and girls from around the world. Their Magento store has a catchy design. It fully conveys the brand concept and provides an engaging user experience. 

 

Challenge

Rebel Circus approached SaM team to improve, renew and update their Magento store. We had to enhance their website performance and speed up pages loading. To be able to do it, we needed to perform a full website audit and find out what things we had to pay our attention to. Moreover, in order to increase a search traffic and prevent any possible risks, we checked out the website security and SEO. Another challenge was to introduce a WordPress blog in order to share the engagement metrics across the site. 

 

Solution

  • Performing an in-depth site audit
  • Implementing a range of coding improvements
  • Adding new features and functionality
  • Introducing the blog to the main site
  • Re-coding some of the pages
  • Improving the website SEO
 

Results

SaM Ecommerce team optimized the Rebel Circus website’s loading speed. We added new features and functionality. Also, we delivered a new blog via a totally seamless WordPress integration. All these updates helped to improve the customer journey, lower a bounce rate and increase search-engine rankings. Now, Rebel Circus store has become even more popular among alternative culture fans from many countries such as: the USA, Germany, the UK, and brings its owner much more profit than before. Currently, we continue working closely with Rebel Circus and provide their Magento store with necessary support.

Visit site: rebelcircus.com